mine. Two Issues Have Arrived. yawwnnn. (Excuse Me)

mine. Two Issues Have Arrived. yawwnnn. (Excuse Me)
To date, I’ve received two issues of the much-hyped lexus-funded ‘mine’ hybrid-content magazine. y  a  w  n. I’m sorry. Did I just yawn in your mid-sentence? I just have to wonder at the marketing strategy over at Lexus: a car company willing to fund, what is basically, a dying publishing model (http://www.magazinedeathpool.com/) — I predict ...

mine Isn’t Really Mine: 1st Issue Glitch

mine Isn't Really Mine: 1st Issue Glitch
(This is a follow up post to the mine magazine topic) I just received an email notifiying me that my first issue of mine doesn’t really contain the combination of magazine content I selected. mine ain’t mine no mo’. Personalizing content on the web just seems SO much easier. Oh well, for now, I’ll be ...

It Really *IS* All About Me, Mine and Me

It Really *IS* All About Me, Mine and Me
Flipping through the latest issue of Time magazine (March 30, 2009), I stopped at a page that read in a nice, thick, satisfying, sans-serify font: ‘mine. My Magazine. My Way.” I took the path offered to timeinc.com/mine and signed up to receive what was being promised as a “publication made just for (me)”.  Clicking through ...