{"id":103,"date":"2009-03-26T07:43:40","date_gmt":"2009-03-26T14:43:40","guid":{"rendered":"http:\/\/www.cassandraking.net\/wordpressapp\/?p=103"},"modified":"2009-03-26T07:45:57","modified_gmt":"2009-03-26T14:45:57","slug":"it-really-is-all-about-me-mine-and-me","status":"publish","type":"post","link":"https:\/\/www.cassandraking.net\/wordpressapp\/it-really-is-all-about-me-mine-and-me\/","title":{"rendered":"It Really *IS* All About Me, Mine and Me"},"content":{"rendered":"
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\"mine<\/a><\/dl>\n<\/div>\n

Flipping through the latest issue of Time magazine (March 30, 2009), I stopped at a page that read in a nice, thick, satisfying, sans-serify font:<\/p>\n

‘mine.<\/strong> My Magazine. My Way.<\/em>”<\/p>\n

I took the path offered to timeinc.com\/mine<\/a> and signed up to receive what was being promised as a “publication made just for (me)”.\u00c2\u00a0 Clicking through landed me on a page which offered me a few choices, five of which will eventually make it into my MINE magazine. I’ll confess to my choices here: InStyle, Real Simple, Travel & Leisure, Food and Wine and Sports Illustrated. (disclaimer: to have it TRULY be MINE magazine, my choices would have looked more like this: Elle, Lucky, Marie Claire, Velo News and National Geographic Traveler. However,\u00c2\u00a0 I gladly chose from what they offered: FREE and MINE are always two words that go well togther.)<\/p>\n

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\"mine<\/a><\/dt>\n<\/dl>\n<\/div>\n

My first issue of MINE magazine will be delivered in 2 weeks and I will receive 5 issues total. While I’m sorta, kinda looking forward to the magazine, I can’t say that I was in any way compelled to test drive the 2010 Lexus RX. Oh, yeah, by the way: one goal\/purpose of the print ad was to drive traffic towards the Lexus RX promotional site, Lexus being the top sponsor of this particular MINE campaign.<\/p>\n

With MINE, the effort at personalizing the print experience is ttrying to come close to what’s been happenign online for a while now. It’s a bold experiment in reaching a big audience and having it engage in the personalization process. However, advertisers hoping to reach some target audience by sponsoring these MINE campaigns need to take a close look at wether it translates in visists or sales for them. They did not sell me a Lexus. But, I was sold on the idea of a personalized print product (albeit the limited choices, which I expect will grow if this effort is successful.)<\/p>\n

I’m a magazine junkie, I DO recycle, and, NO, I\u00c2\u00a0 do NOT want to give up print despite my love for the digital. I love the smell of glossy paper, I love the feel of glossy paper, I love being able to sit in bed and grab what I’m reading. And, no, a\u00c2\u00a0 KINDLE will not do.<\/p>\n

Darn. Did I just ‘sound’ like my DAD?<\/p>\n","protected":false},"excerpt":{"rendered":"

Flipping through the latest issue of Time magazine (March 30, 2009), I stopped at a page that read in a nice, thick, satisfying, sans-serify font: ‘mine. My Magazine. My Way.” I took the path offered to timeinc.com\/mine and signed up to receive what was being promised as a “publication made just for (me)”.\u00c2\u00a0 Clicking through […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[5,8,46,45,30],"tags":[47,272,271,48],"_links":{"self":[{"href":"https:\/\/www.cassandraking.net\/wordpressapp\/wp-json\/wp\/v2\/posts\/103"}],"collection":[{"href":"https:\/\/www.cassandraking.net\/wordpressapp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cassandraking.net\/wordpressapp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cassandraking.net\/wordpressapp\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cassandraking.net\/wordpressapp\/wp-json\/wp\/v2\/comments?post=103"}],"version-history":[{"count":12,"href":"https:\/\/www.cassandraking.net\/wordpressapp\/wp-json\/wp\/v2\/posts\/103\/revisions"}],"predecessor-version":[{"id":116,"href":"https:\/\/www.cassandraking.net\/wordpressapp\/wp-json\/wp\/v2\/posts\/103\/revisions\/116"}],"wp:attachment":[{"href":"https:\/\/www.cassandraking.net\/wordpressapp\/wp-json\/wp\/v2\/media?parent=103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cassandraking.net\/wordpressapp\/wp-json\/wp\/v2\/categories?post=103"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cassandraking.net\/wordpressapp\/wp-json\/wp\/v2\/tags?post=103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}